Marketing & Promotion

Simulation Australasia develops and promotes Australasia’s international competitiveness in the training and simulation sector. State and local Government work with Simulation Australasia to provide positive outcomes for the training and simulation export industry. 

Simulation Australasia represents some of Australasia’s most successful international brands, plus emerging companies and firms that showcase exciting innovation and technological development.

Simulation Australasia offers Australasian companies enhanced international marketing power with the ability to take advantage of the Team Australia approach and market positioning. Simulation Australasia promotes export development of its members through multiple marketing activities:
 

  • Developing, publishing and distributing simulation products and services, which is distributed globally
  • Representation at major international conferences with associated cost sharing available to its members where relevant
  • The development and maintenance of an online Training & Simulation Industry Capability Directory providing access to member websites, contacts and capabilities
  • Dissemination of market intelligence and contract opportunities
  • Sharing international marketing information thus increasing an individual member’s chance of success and minimising associated costs
  • Image building and international promotions which present a united Team Australia image
  • Providing information regarding export grants and incentives available through Federal and State Governments
  • Small discount for our members to take a space and stand at international conferences to promote their products and services
  • Network opportunities with experienced Australasian exporters from all sectors of the training and simulation industry – meet friends and share their exporting experiences
  • Links to major international training & simulation industry associations
  • A website which features every member with direct links to each member’s site via company name or industry category
  • Opportunities to receive export inquiries from around the world