Media Release

Simulation a real business opportunity

27 June 2011

The Advertiser

Chief executive officer of Simulation Australia Alisha Fisher said serious gaming simulations would be "one of those core employment opportunities for the younger generation".

She believed it could direct existing computer skills to creating simulators or to the serious gaming models for problem-solving scenarios.

Mrs Fisher said the industry organisation intended working toward attracting more young people along with increasing skill levels.

"We're working on the professional development side of simulation, you can't do a simulation degree at the moment and we're working with local and national universities to add to current engineering degrees," she said.

The national industry group recently won State Government funding to make South Australia its headquarters, with Mrs Fisher now on the look out for office space.

The next annual Asia Pacific Simulation and Training Conference and Exhibition would also be held in Adelaide during 2012.

Industry and Trade Minister Tom Koutsantonis said holding the SimTecT conference in Adelaide was part of the State Government's agreement to support Simulation Australia.

He said it would "deliver significant economic benefits for our state by closely aligning this growing industry with existing growth sectors in South Australia which stand to benefit from further development in simulation tools and technology".

Mrs Fisher, formerly the Adelaide-based Australia-Israel Chamber of Commerce chief executive, said Simulation Australia started in 1996 as the Simulation Industry Association of Australia.